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Writing For The Fashion Business.

Writing For The Fashion Business.

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  • ISBN:9781563674396
  • Editorial: Berg Publishers
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:604
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Writing for Fashion introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogs, direct mail, trade and consumer magazines, and the Internet.

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