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Wonder Woman "Marketing Secrets For The Trillion Dollar Customer"

Marketing Secrets For The Trillion Dollar Customer

Wonder Woman "Marketing Secrets For The Trillion Dollar Customer". Marketing Secrets For The Trillion Dollar Customer

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  • ISBN:9780230201606
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:256
  • Idiomas:Ingles,Inglés

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'Forget China, India and the internet: economic growth is driven by women' - "The Economist", 2006.This book features a dynamic writing style and will grab readers attention and keep them hooked. The author is an experienced Management Consultant who has worked with many household brands. It is packed with facts and figures that will grab media attention and coverage.Women are the most financially attractive target audience, marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEO's and Marketers need to acknowledge that women really are the Boss when it comes to buying.

List of Tables
List of Figures
Introduction Marketing to women makes business sense 1
1 The female brain 16
2 Women's primary characteristics 41
3 Researching women 's needs 66
4 Generation Y women 91
5 Generation X women 111
6 Baby Boomer women 127
7 Marketing communications 142
8 Effective brand experience design 167
9 Touchpoint improvement 192
Bibliography 227

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