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Winning Worldwide.

Winning Worldwide.

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pvp.27,05 €

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  • ISBN:9781900961059
  • Editorial: Capstone
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:284
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Winning Worlwide develops a unique framework for integrating all the diverse aspects of an international business. Lamont lays out the ten crucial international business decisions managers must make to enter overseas market and gain competitive advantage. In so doing this book provides a provocative antidote to the sometimes glib claims of globalism.

How to gain, maintain and sustain competitive advantage; Risks worth taking; Core skills worth mastering; Entry barriers worth overcoming; Managing product sourcing under the north american free trade agreement; Managing customer selection without US-Japan trade reciprocity; Managing value creation with one north atlantic group for the United States an Europe; Information required about alternative futures; assets needed to finance market expansion; national diferences translated into competitive advantage, ...

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