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Winning Minds "Secrets from the Language of Leadership"

Winning Minds "Secrets from the Language of Leadership"

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  • ISBN:9781137465924
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:236
  • Idiomas:Ingles

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Shhh...Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

PART ONE: THE INSTINCTIVE MIND Metaphors that move minds The Look of Leadership Empathy and the power of nice Smiles and humour Inner purpose Breathing Style What's in a name? PART TWO: THE EMOTIONAL MIND Stories and emotion Personal stories Creating cultures Harnessing history The value of values Flattery and love Great words we love Repetition. Repetition. Repetition. The eternal power of exaggeration PART THREE: THE LOGICAL MIND Threes! Threes! Threes! Balance Rhyme or reason Power of Perspective Think of a number Brevity

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