Wild Ride "Inside Uber's Quest for World Domination"

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Lashinsky, Adam

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ISBN:9780735216808
Editorial: Portfolio Penguin
Fecha de la edición:2017
Encuadernación:
Nº Pág.:230
Idiomas:Ingles

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/ Gestión de Empresas

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanicks ruthless pursuit of success at all cost. Despite the companys significance to the on-demand economy and the mobile revolution, and the battle for global dominance that Kalanick is waging against politicians and taxi companies all over the world, the full story behind Uber has never been told. Its a story that start-up founders, executives of traditional businesses, tech-savvy readers, and drivers and riders alike will find riveting.