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Web Analytics 2.0

Web Analytics 2.0

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  • ISBN:9780470529393
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:504
  • Idiomas:Inglés,Ingles

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Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Ch. 1 The Bold New World of Web Analytics 2.0
Ch. 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate
Ch. 3 The Awesome World of Clickstream Analysis: Metrics
Ch. 4 The Awesome World of Clickstream Analysis: Practical Solutions
Ch. 5 The Key to Glory: Measuring Success
Ch. 6 Solving the "Why" Puzzle: Leveraging Qualitative Data
Ch. 7 Failing Faster: Unleashing the Power of Testing and Experimentation
Ch. 8 Competitive Intelligence Analysis
Ch. 9 Emerging Analytics: Social, Mobile, and Video
Ch. 10 Optimal Solutions for Hidden Web Analytics Traps
Ch. 11 Guiding Principles for Becoming an Analysis Ninja
Ch. 12 Advanced Principles for Becoming an Analysis Ninja
Ch. 13 The Web Analytics Career
Ch. 14 HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture
Appendix About the Companion CD

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