This book discusses the evolution of Toyota and how they began to set the standard for quality, innovation, and mass market appeal in the worldwide automobile market.Toyota rose from the ashes of World War II to become one of the dominant automobile manufacturers in the world. How did Toyota do it? How did it progress from making cars that were unattractive to Westerners to making cars, like the Lexus, that are now sought after? That's what this book seeks to discover. As veteran writer K. Dennis Chambers shows, Toyota had a long-term plan to become a top-tier player in the auto industry. Through patience, persistence, and a willingness to dream of a different future as well as to look back to the past for ideas, Toyota has succeeded step by step.Toyota is unique. From selling 3-cylinder cars to working with quality guru W. Edwards Deming to totally revamping production processes, Toyota has never been afraid to chart its own path. This penetrating text includes sections which explain the importance of the company and the essential "disruptions" that changed business forever such as the revolutionary 'Prius' hybrid car; detail Toyota's origins and history; present biographies of the founders and the historical context in which they launched the company; explain Toyota's strategies and innovations; assess Toyota's impact on society, technology, processes, methods, etc; shows how Toyota beat the competition and became successful in the U.S. and European markets and detail financial results.In addition, the author offers special features that include a look at the colourful people associated with Toyota, interesting trivia, a Toyota time line, a focus on products, a look at how the company treats and trains its workers, and where the company is headed. Toyota - a company that changed, and is changing, the world.
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