Tourism And Hospitality Marketing: a Global Perspective

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Hudson, Simon

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ISBN:9781412946872
Editorial: Sage Publications
Fecha de la edición:2008
Encuadernación:Rústica
Dimensiones: 0 cm x 0 cm
Nº Pág.:467
Idiomas:Ingles

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/ Turismo

Illuminated by over 70 global case studies and vignettes, Simon Hudson covers the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.Chapters are packed with pedagogical features that will help readers consolidate their learning, including: chapter objectives, key terms, discussion questions and exercises, links to useful websites, and, profiles of successful individuals and organizations."Tourism and Hospitality Marketing" is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.