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The Wine Wars: The Mondavi Affair, Globalisation And "Terroir"

The Wine Wars: The Mondavi Affair, Globalisation And "Terroir"

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  • ISBN:9780230002104
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 14 cm x 22 cm
  • Nº Pág.:184
  • Idiomas:Inglés,Ingles

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The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

Introduction
Robert Mondavi: The Pioneer of the Napa Valley
Languedoc: The Biggest Vineyard in the World
Aime Guibert: The "Furia Francese"
Mondavi in Aniane: A Promising But Difficult Start
Things Hotten Up
Things Get Poilitical
After Mondavi: Gerard Depardieu Comes to Town
Cultural Differences at the Heart of Failure
Conclusion

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