The Wall Street Journal Guide To Information Graphics "The Dos And Don'Ts Of Presenting Data, Facts, And Figures"

The Dos And Don'Ts Of Presenting Data, Facts, And Figures

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Wong, Donna M.

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ISBN:9780393072952
Editorial: Norton
Fecha de la edición:2010
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Dimensiones: 0 cm x 0 cm
Nº Pág.:192
Idiomas:Ingles

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Here, the news graphics director at "The Wall Street Journal" gives a step-by-step guide to executing clear and concise graphics for everyone from the average PowerPoint user to the sophisticated professional, showing how to use different techniques to convey messages eloquently and effectively.

Introduction 13
Ch. 1 The Basics 19
Charting 20
Numbers 22
Data integrity 26
Data richness 28
Fonts
Legibility 30
Typography in charts 32
The Visual - Data Continuum 34
Color
Basics 36
Color palettes 38
Color in charts 40
Color chart templates 42
Coloring for the color blind 44
Color scale application 46
Ch. 2 Chart Smart 49
Lines
Height and weight 50
Y-axis increments 52
Clean lines, clear signal 54
Legends and labels 56
Left-right y-axis scales 58
Comparable scales 60
Vertical bars
Form and shading 62
Zero baseline 64
Multiple bars and legends 66
Broken bars and outliers 68
Horizontal bars
Ordering and regrouping 70
Negative bars 72