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The Theory And Practice Of Corporate Communication "A Competing Values Perspective"

A Competing Values Perspective

The Theory And Practice Of Corporate Communication "A Competing Values Perspective". A Competing Values Perspective

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  • ISBN:9781412950350
  • Editorial: Sage Publications
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:304
  • Idiomas:Español

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How does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large? Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety; consistency and creativity. The Theory and Practice of Corporate Communication offers a coherent, integrative approach by examing the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function.

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