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The Strategic Alliance Handbook "A Practitioners Guide to Business-to-Business Collaborations"

The Strategic Alliance Handbook "A Practitioners Guide to Business-to-Business Collaborations"

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  • ISBN:9780566087790
  • Editorial: Gower Publishing
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:280
  • Idiomas:Ingles,Inglés

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Strategic alliances offer organizations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organization(s) with whom they are working. Whether you are an alliance executive, responsible for the systems, strategy and performance of your organizations alliancing programme or an alliance manager needing to ensure the success of a given partnership, The Strategic Alliance Handbook is an essential guide.

Contents: Foreword; Preface. Part 1 Emerging Alliance Best Practice: Alliance success factors; Common challenges. Part 2 Alliance Analysis: Benchmarking alliance relationships; Organisational alliance maturity; Alliance optimisation; Creating a new strategic alliance. Part 3 Common Success Factors: The commercial dimension; The technical dimension; The strategic dimension; The cultural dimension; The operational dimension. Part 4 Special Strategic Alliances: Co-opetition - sleeping with the enemy; Insource/outsource/smartsource. Part 5 Developing Alliance Capability: Partnering with SMEs; Developing alliance programmes; Alliance standards and schemes; The strategic alliance professional; Collaboration - the future. Appendices; Index.

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