The Secret Financial Life of Food "From Commodities Markets to Supermarkets"

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Newman, Kara

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ISBN:9780231156707
Editorial: Columbia University Press
Fecha de la edición:2012
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Nº Pág.:208
Idiomas:Ingles

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One morning while reading Barron's magazine, Kara Newman took note of a casual bit of advice offered by famed commodities trader Jim Rogers. "Buy breakfast," he told investors, referring to the value of rising pork belly and frozen orange juice futures. The statement inspired Newman to take a closer look at agricultural commodities, from the iconic pork belly to the more obscure peppercorn and nutmeg. The results, recorded in this fascinating history, show not only how contracts listed on the Chicago Mercantile Exchange can read like a menu but also how market behavior can dictate global economic and culinary practice. Just as the Slow Food movement revolutionized the farmer's relationship to the table, The Secret Life of Financial Food reveals the economic pathways connecting food to consumer, unlocking the mysteries behind culinary trends, grocery pricing, and restaurant dining. Newman's lively and compact history travels back to the markets of ancient Rome and medieval Europe, where vendors first distinguished between "spot sales" and "sales for delivery." She retraces Asia's famed spice routes and recounts the spice craze that prompted Christopher Columbus's journey to North America, and she links these developments to modern day India's bustling peppercorn market. Newman centers her history on corn and its transformation into a ubiquitous commodity, and she uses oats, wheat, and rye to recast America's westward expansion and the Industrial Revolution. She discusses the effects of such mega-corporations as Starbucks and McDonalds on futures markets, and she considers burgeoning markets, particularly "super soybeans," which could scramble the landscape of food finance. The ingredients of American power and culture, and the making of the modern world, can be found in the history of food commodities exchange, and Newman brings this unconventional story to readers eager to understand the how and why of what they eat.

AcknowledgmentsIntroduction: Buy Breakfast 1. How Does Commodities Trading Work?2. The Spice Route 3. The Commodity That Built a Nation: Corn Futures4. Great Grains5. Butter-and-Egg Men6. The Mochaccino Market: Coffee, Sugar, and Cocoa7. Cattle Call8. This Little Piggy Made a Market: The Rise and Fall of Pork Bellies9. When Money Grows on Trees: Produce Futures10. Super Soybeans11. The Future of Food Futures? Contracts to ConsiderEpilogueNotesIndex