"The Routledge Handbook of Public Diplomacy" provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. It is published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
1 Rethinking Public Diplomacy by Nancy Snow
2 Public Diplomacy and Strategic Communication by Philip M. Taylor
Pt. 1 The Context of Public Diplomacy
3 Public Diplomacy: The Evolution of a Phrase by Nick Cull
4 Public Diplomacy as Loss of World Authority by Michael Vlahos
5 Public Opinion and Power by Ali Wyne
6 Exchange Programs and Public Diplomacy by Giles Scott-Smith
7 Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy by John Brown
Pt. 2 Public Diplomacy Applications
8 Operationalizing Public Diplomacy by Matt Armstrong
9 Between 'Take-offs' and 'Crash Landings': Situational Aspects of Public Diplomacy by John Robert Kelley
10 Mapping Out a Spectrum of Public Diplomacy Initiatives: Informational and Relational Frameworks by R. S. Zaharna
11 The Nexus of U.S. Public Diplomacy and Citizen Diplomacy by Sherry Mueller
Pt. 3 Public Diplomacy Management: Image, Influence and Persuasion
12 Public Diplomacy in International Conflicts: A Social Influence Analysis by Anthony Pratkanis
13 Credibility and Public Diplomacy by Robert Gass and John Seiter
14 The Culture Variable in the Influence Equation by Kelton Rhoads
15 Military Psychological Operations as Public Diplomacy by Mark Kilbane
Pt. 4 State and Non-State Actors in Public Diplomacy
16 American Business and Its Role in Public Diplomacy by Keith Reinhard
17 The Public Diplomat: A First Person Account by Peter Kovach
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