This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.
The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, 'real-world examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalisation of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality.
This volume is of pivotal interest to students, scholars and academics in the fields of tourism, hospitality, business, management, human geography, social sciences and sustainability, as well as those with an interest in AI technology more generally.
Introduction. Introduction: The Role of Artificial Intelligence in the Tourism and Hospitality Sector
Maria Jesus Jerez Jerez, Claudia Sevilla-Sevilla and Lidia Aguiar Castillo
Part I. The Foundation of the AI and Tourism and Hospitality Field
1. Impact of Artificial Intelligence in Tourism and Hospitality
Sadaf Tallia
2. The Evolution of Artificial Intelligence (AI); Investigating Connections to the Hospitality and Tourism Industry Over Time
Fitri Aprilianty
3. An Analysis of AI Technology-Based Service Encounters: Repercussions for Hospitality and Tourism Operations
Mahvish Zahara
4. AI-driven VR and the Immersive Experience. A Companion or a Competitor for Tourism?
Codrin Chiru
Part II. Tourism and Hospitality Industry Transformations Driven by AI
5. The Role of Artificial Intelligence in Hotel Operations: Revolutionising Efficiency
Omar AI-Habash
6. AI and Personalisation: Tailoring the Guest Experience in the Tourism and Hospitality Sector
Valeria Scutaru and Ioana Stoica
7. Travel Planning with Artificial Intelligence: Virtual Assistants and Recommendation Systems
Madara Kandanam
8. The Role of Artificial Intelligence in Sustainable Tourism
Saira Sultana
Part III. Emerging Technologies and Their Applications
9. Blockchain for Secure Transactions in Tourism and Hospitality Management
Anak Agung Ngurah Tata Pinandhika and Ilma Aulia Zaim
10. Tourism Using Augmented and Virtual Reality: Phygital Tourism
Andrina Halder
11. The Internet of Things (IoT) and Smart Destinations
Andrina Halder
12. Big Data Analytics in Travel and Hospitality
Sajeel Ahmed
Part IV. AI Strategy and Management
13. Strategic Planning for AI in Tourism Businesses: AI Tourism Start-Ups
Helnaz Ahmadi Lari and Andreea-Ramona Soare
14. Managing AI Projects: From Concept to Execution
Augusta Evans
15. Future-Proofing: AI and Long-term Strategic Vision
Afifah Alwani Ramlee and Faiz Masnan
16. The Ethics of AI in Tourism and Hospitality
Sajeel Ahmed
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