Learn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company. Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says that Weissman's IPO presentation coaching "is worth 10% on a company stock." Learn why your body language and voice are more important than your words, how to present with poise and confidence naturally, and how to connect with any audience emotionally. Filled with illustrative case studies of Barack Obama, Ronald Reagan, George W. Bush, John F. Kennedy, and many others, The Power Presenter will bring out the best in anyone who has to stand and deliver. Readers of The Power Presenter will have access to video clips referenced in the book.
Preface: The Wrong Way and the Right Way to Coach Presentations
Introduction How Speaking Style and Delivery Can Raise the Value of an IPO
Ch. 1 Your Actions Speak Louder than Your Words 1
Ch. 2 The Crucial Task: Creating Audience Empathy 15
Ch. 3 The Butterflies in Your Stomach 27
Ch. 4 How to Prepare Your Content 35
Ch. 5 You Can Be a Power Presenter - Charisma Not Required 45
Ch. 6 The Mental Method of Presenting: Make the Butterflies Fly in Formation 57
Ch. 7 Learn to Speak with Your Body Language 81
Ch. 8 Control Your Cadence 115
Ch. 9 Masters of the Game 145
Ch. 10 What Every Speaker Can Learn from Barack Obama 163
Ch. 11 Graphics Synchronization 179
Ch. 12 Graphics and Narrative 199
Ch. 13 The Power Presentations Pyramid 211
Ch. 14 Coda - Ending with the Beginning 227
Acknowledgments 231
Notes 235