World economy globalisation is a complex phenomenon driven by multiple interactive forces. They interconnect and interweave giving rise to a number of paradoxes that impact, to a varying degree, the functional and developmental characteristics of firms. Focusing on the paradoxes appearing in the process of globalisation, this book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level. The paradoxes identified and analysed here concern all the fields of management sciences. / In strategy, the progressive elimination of countries' trade boundaries enables more opportunities to be seized, but simultaneously causes a loss of managerial autonomy at company level. / In marketing, the relative uniformity of commercial responses to international market conditions encourages prospective clients to turn back to products firmly anchored in local culture. / In accounting, the financialisation of the accounting model, the pursuit of fair value and the need for transparent information, are closely linked to various problems such as those of the legitimacy of the International Accounting Standards (IAS) and thus of the political governance of accounting standards. / In finance, after having invited banks to diversify, globalisation is brutally pushing these establishments to refocus on their original line of work. / In matters of social responsibility, many multinationals unknowingly supply and reinforce mafia and criminal organisations. These different paradoxes, and many others besides, are being studied by a group of research professors representing more than ten academic institutions.
What is Globalisation? The Paradoxes of the Economic and Political Substance of Markets; Y.Pesqueux PART I: GENERAL POLICY AND STRATEGY The Paradoxical Dynamics of Globalisation; E.Milliot Local Authorities and Foreign Companies: the Paradoxical Issue of FDI Towards Fast Growing Economies; J.Lemaire The Paradox between Global Efficiency and Local Responsiveness: the Case of the French Multinationals Established in China; J.Jaussaud & J.Schaaper The Paradox of Honesty: How Multinationals Contribute to the Spread of Organised Crime; P.Very & B.Monnet PART II: MARKETING AND LOGISTICS The Taste of Industrialised Societies for Traditional Products: Socio-cultural and Economic Paradoxes; N.Prime & M.Delcourt-Itonaga Paradoxes of International Marketing in Developing Countries; S.Marinova & M.Marinov International Distribution: the Paradoxical Logics Developed by Retail Groups; U.Mayrhofer Medical Tourism: Paradoxes of Globalisation and Ethical Issues; L.Menvielle The Impact of Sustainability on Global Logistics Strategies: Contradictory Issues; C.Blanquart & V.Carbone PART III: ACCOUNTING AND FINANCE Paradoxes and Issues of the Globalisation of Accounting; N.Tournois & R.Teller The Paradox of Globalised Accounting in the Public Sector: an Analysis of the Reform of Public Accounting in Madagascar; E.Lande, H.Oliarilanto Rakoto & S.Rocher Interests and Limits of globalisation as an Investment-creating Process; S.Nivoix & D.Pepin Banks and Globalisation: the Sorcerer's Apprentices; G.Tournois Globalisation and Scenarios: a Paradoxical Navigation; A.Marchais-Roubelat & F.Roubelat
