A practical guide to making more informed investment decisions Investors often buy or sell stocks too quickly. When you base your purchase decisions on isolated facts and don't take the time to thoroughly understand the businesses you are buying, stock-price swings and third-party opinion can lead to costly investment mistakes. Your decision making at this point becomes dangerous because it is dominated by emotions. The Investment Checklist has been designed to help you develop an in-depth research process, from generating and researching investment ideas to assessing the quality of a business and its management team. The purpose of The Investment Checklist is to help you implement a principled investing strategy through a series of checklists. In it, a thorough and comprehensive research process is made simpler through the use of straightforward checklists that will allow you to identify quality investment opportunities. Each chapter contains detailed demonstrations of how and where to find the information necessary to answer fundamental questions about investment opportunities. Real-world examples of how investment managers and CEOs apply these universal principles are also included and help bring the concepts to life. These checklists will help you consider a fuller range of possibilities in your investment strategy, enhance your ability to value your investments by giving you a holistic view of the business and each of its moving parts, identify the risks you are taking, and much more.* Offers valuable insights into one of the most important aspects of successful investing, in-depth research* Written in an accessible style that allows aspiring investors to easily understand and apply the concepts covered* Discusses how to think through your investment decisions more carefully With The Investment Checklist, you'll quickly be able to ascertain how well you understand your investments by the questions you are able to answer, or not answer, without making the costly mistakes that usually hinder other investors.
Preface xi Acknowledgments xix Chapter 1 How to Generate Investment Ideas 1 How Investment Opportunities Are Created 1 How to Filter Your Investment Ideas 14 Using a Spreadsheet to Track Potential and Existing Holdings 19 Chapter 2 Understanding the Business-The Basics 21 1. Do I want to spend a lot of time learning about this business? 22 2. How would you evaluate this business if you were to become its CEO? 23 3. Can you describe how the business operates, in your own words? 26 4. How does the business make money? 28 5. How has the business evolved over time? 29 6. In what foreign markets does the business operate, and what are the risks of operating in these countries? 30 Chapter 3 Understanding the Business-from the Customer Perspective 39 7. Who is the core customer of the business? 41 8. Is the customer base concentrated or diversified? 42 9. Is it easy or diffi cult to convince customers to buy the products or services? 43 10. What is the customer retention rate for the business? 44 11. What are the signs a business is customer oriented? 46 12. What pain does the business alleviate for the customer? 49 13. To What degree is the customer dependent on the products or services from the business? 49 14. If the business disappeared tomorrow, what impact would this have on the customer base? 50 Chapter 4 Evaluating the Strengths and Weaknesses of a Business and Industry 53 15. Does the business have a sustainable competitive advantage and what is its source? 54 16. Does the business possess the ability to raise prices without losing customers? 68 17. Does the business operate in a good or bad industry? 73 18. How has the industry evolved over time? 77 19. What is the competitive landscape, and how intense is the competition? 79 20. What type of relationship does the business have with its suppliers? 89 Chapter 5 Measuring the Operating and Financial Health of the Business 97 21. What are the fundamentals of the business? 98 22. What are the operating metrics of the business that you need to monitor? 100 23. What are the key risks the business faces? 105 24. How does infl ation affect the business? 111 25. Is the business's balance sheet strong or weak? 113 26. What is the return on invested capital for the business? 123 Chapter 6 Evaluating the Distribution of Earnings (Cash Flows) 137 27. Are the accounting standards that management uses conservative or liberal? 138 28. Does the business generate revenues that are recurring or from one- off transactions? 146 29. To what degree is the business cyclical, countercyclical, or recession-resistant? 148 30. To what degree does operating leverage impact the earnings of the business? 152 31. How does working capital impact the cash fl ows of the business? 162 32. Does the business have high or low capital-expenditure requirements? 167 Chapter 7 Assessing the Quality of Management-Background and Classification: Who Are They? 173 33. What type of manager is leading the company? 176 34. What are the effects on the business of bringing in outside management? 180 35. Is the manager a lion or a hyena? 183 36. How did the manager rise to lead the business? 186 37. How are senior managers compensated, and how did they gain their ownership interest? 192 38. Have the managers been buying or selling the stock? 202 Chapter 8 Assessing the Quality of Management-Competence: How Management Operates the Business 209 39. Does the CEO manage the business to benefi t all stakeholders? 210 40. Does the management team improve its operations day- to- day or does it use a strategic plan to conduct its business? 213 41. Do the CEO and CFO issue guidance regarding earnings? 219 42. Is the business managed in a centralized or decentralized way? 222 43. Does management value its employees? 225 44. Does the management team know how to hire well? 239 45. Does the management team focus on cutting unnecessary costs? 247 46. Are the CEO and CFO disciplined in making capital allocation decisions? 248 47. Do the CEO
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