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The Idea Writers

The Idea Writers

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  • ISBN:9780230613881
  • Editorial: Palgrave
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:224
  • Idiomas:Ingles

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell.

Acknowledgments
Chapter 1 The Creativity Age 1
Chapter 2 Bernbach to the Future 19
Chapter 3 The Storytellers 37
Chapter 4 Digital Is Not a Channel 55
Chapter 5 How to Not Write Advertising 77
Chapter 6 Life in Adland 105
Chapter 7 Bringing Ideas to Life 147
Chapter 8 It's Just Getting Good 183
Appendix 1 And Now a Few Words from Lee Clow 191
Appendix 2 And Now a Few Words from Jeff Goodby 197
Notes 203

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