Understanding oil is essential for understanding modern history. The 20th century has rightly been called the century of oil, and the beginning of the 21st century suggests that this strategic commodity still gains in importance. From its creation in 1907 Royal Dutch Shell has played a key role in the global oil industry. For most of the 20th century Royal Dutch Shell was either the largest or, after Standard Oil/Exxon, the second largest oil company.
This History of Royal Dutch Shell comes in three parts. Volume One by Joost Jonker and Jan Luiten van Zanden covers the development of Royal Dutch Shell from the foundation of the two main constituting companies until the outbreak of the Second World War. Volume Two by Stephen Howarth and Joost Jonker takes the story from the outbreak of the Second World War to the first oil crisis in 1973. Volume Three by Keetie Sluyterman highlights how Shell faced up to the nationalizations in the
oil industry in the 1970s, and how high oil prices cushioned the required changes. The story then moves on to the second challenging period, after the collapse of oil prices in 1986. It explores how the company responded to innovation in information technologies, and the return of globalization and privatization in the 1990s, with a major organizational overhaul. This book lastly discusses how in the early 21st century high oil prices, nationalizations and alarms about oil scarcity resurfaced,
and the tw
parent companies were finally unified. Volume Four contains appendices and a cumulative index.
Based on unrestricted access to Royal Dutch Shell records, these books give a unique insight into the exciting world of oil and the tireless efforts to ascertain energy supplies for future generations.
Volume I: From Challenger to Joint Industry Leader, 1890-1939
General Introduction
Introduction to Volume I
1. From Opposite Ends Towards a Common Purpose, 1890-1907
2. An Enterprise Waiting to be Made, 1907-1914
3. Surviving the Crucible, 1914-1919
4. At the Peak of its Power, 1919-1929
5. The Contours of a Mature Corporation: Management and Staff Relations
6. The Evolution of Technology, Research and Marketing
7. Taxing Times, 1929-1939
Conclusion of Volume I
Volume II: Powering the Hydrocarbon Revolution, 1939-1973
Introduction to Volume II
8. A Worldwide Group Endures a Worldwide War, 1939-1945
9. Losses and Gains in Access to Oil, 1945-1968
10. New Money, New Management: The Expansion and Reformation of the Group, 1945-1968
11. Creating Competitive Advantages, 1945-1968
12. Beyond the Core Business, 1945-1972
13. The Seven Sisters and the Dominance of the World Oil Industry,1969-1973
Conclusion of Volume II
Volume III: Keeping Competitive under Global Challenges, 1973-2007
Introduction to Volume III
14. Coping with OPEC, 1973-1986
15. Mixed Results of the Diversification Strategy, 1973-2000
16. Adjusting to a World of Low Oil Prices and Global Markets, 1986-2000
17. Motivating Staff and Shareholders, 1973-2000
18. License to Operate: Company Response to Public Scrutiny, 1973-2000
19. The Merger of 1907 Taken to its Logical Conclusion: The Birth of Royal Dutch Shell plc.
Conclusion of Volume III
Collective Conclusion of the Work
Volume IV: Index
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