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The Google Model "Managing Continuous Innovation in a Rapidly Changing World"

The Google Model "Managing Continuous Innovation in a Rapidly Changing World"

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  • ISBN:9783319042077
  • Editorial: Springer Verlag
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:139
  • Idiomas:Ingles,Inglés

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This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

Part I: A New Set of Management Principles.- Part II: The Case of Google.- Part III: Continuous Innovation.- A Critical Business Skill.

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