The Future Of Pricing. How Airline Ticket Pricing Inspired a Revolution.

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Boyd, Andrew

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ISBN:9780230600195
Editorial: Palgrave
Fecha de la edición:2007
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Dimensiones: 0 cm x 0 cm
Nº Pág.:208
Idiomas:Ingles,Inglés

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/ Estructura Económica

A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Writing for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws upon his years of experience as chief scientist for a pricing software firm that has implemented over 250 pricing solutions with over 100 airlines and Fortune 500 companies. Using first-hand accounts, interviews, anecdotes, and examples, Andrew Boyd explores how leading companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as powerful, rational pricing organizations.

Acknowledgments
Preface
1 A Revolution in the Making 1
2 Method or Madness? 7
3 The Computer Did It 23
4 How It All Works 43
5 When Passengers Collide 57
6 Hold Me, Darlin' 67
7 Upon Arrival: Hotels, Rental Cars, Cruise Ships, and More 85
8 The Just Price 103
9 The Scientists 117
10 The State of Pricing 135
11 Pricing's Many Faces 147
12 The Coming Revolution 165
Appendix 177
Reference List 179
Index