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The Future Demographic: Global Population Trends And Forecasts To 2010 And Beyond.

The Future Demographic: Global Population Trends And Forecasts To 2010 And Beyond.

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  • ISBN:9781842642757
  • Editorial: Euromonitor
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:400
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Global businesses are awakening to the realization that significant demographic shifts in the structure of the world's population will have a major impact on marketing opportunities over the next 10 to f15 years. This new handbook analyzes the future shifts in the global population base and examines their impact on lifestyles, spending patterns and consumer behavior.

The handbook commences with an in-depth written analysis of the impact of changing demographics on the world's markets, and features a unique compilation of demographic data covering population trends in detailed age and sex segments, and changing household population structures in over 200 countries worldwide. It includes profiles of age groups from children, teenagers to baby boomers and the elderly examining their spending potential in many markets, emerging markets and by regional shift. The statistical factfile is a definitive collation of up-to-date population data and forecasts.

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