The Everything Store "Jeff Bezos and the Age of Amazon"

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Stone, Brad

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ISBN:9780593070468
Editorial: Bantam
Fecha de la edición:2013
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Nº Pág.:464
Idiomas:Ingles

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Since its inception in 1994, Amazon has rapidly become one of the world's largest and most influential companies. It is one of the giants of 21st-century capitalism, changing the way business is conducted around the world. Originally an online bookshop, over the past decade Amazon has developed interests across all areas of retail, from music and technology to furniture, jewellery and motoring. In doing so the one-stop-shop has outmuscled, out-priced and out-thought most of its competition, forcing whole high streets to close down and tempting hordes of consumers to shop online, lured by low costs, convenience and greater choice. On the rare occasion that Amazon has been unable to compete in a market, it has simply bought its way in, acquiring smaller companies to add further strings to its ever-strengthening bow. Now, for the first time, Brad Stone takes us behind the scenes of this global behemoth. With unprecedented access to founder Jeff Bezos, as well as his friends, fans, allies, employees and competitors, Stone investigates the man at the heart of the company, examining his motivation, analysing his methods and revealing his ruthlessly ambitious approach to business. If you want to understand how and why Amazon has changed our world, and see how it plans to dominate our future, you must read this book.