Praise for the second edition of The Design of Sites "In my worldwide IBM marketing role, I have the benefit of working with some of the finest international interactive agencies and internal Web teams. As I read The Design of Sites, [I see] the insight from years of professional advice has been put to paper. Nowhere have I seen such a practical, effective, and easy-to-use book to solve and avoid Internet design issues. I keep a copy of the book handy to remind me of the things I forgot and to gain fresh perspectives. It never fails to deliver." -John Cilio, marketing manager, IBM System x & z Storage Synergy "The Design of Sites artfully brings forward the original intent of Christopher Alexander's pattern language into the user experience design arena. It is a valuable and comprehensive reference." -George Hackman, Jr., senior director of User Experience for User Interface Guidelines, Patterns and Standards, Oracle Corporation "The Design of Sites is one of the best tools I have in my usability toolbox. [These] Web UI design patterns make it easy for me to show my clients how to get the most usability bang for their buck."-Claudia Alden Case, usability consultant and interaction designer, Alden Case Enterprises, Inc. "If only biology class had been like this. Lucid text, bulletproof content, and a comprehensive taxonomy that's just as much a source of inspiration as it is a production tool. This is a really, really good book. If you build Web sites, read it." -Marc Campbell, author of Web Design Garage Praise for the first edition of The Design of Sites "Stop reinventing the wheel every time you design a Web site! The Design of Sites helps you rethink your Web sites in terms of genres and patterns. Once you have identified the patterns and applied the best practices for those patterns as outlined in this book, you will reduce your design effort by 50 percent ...at least!" -Pawan R. Vora, vice president, Information Architecture, Seurat Company "
Pt. I Foundations of Web site design 1
Ch. 1 Customer-centered Web design : more than a good idea 3
Ch. 2 Making the most of Web design patterns 19
Ch. 3 Knowing your customers : principles and techniques 39
Ch. 4 Involving customers with iterative design 69
Ch. 5 Processes for developing customer-centered sites 97
Pt. II Patterns 117
Pattern Group A Site genres 119
Pattern Group B Creating a navigation framework 215
Pattern Group C Creating a powerful homepage 267
Pattern Group D Writing and managing content 283
Pattern Group E Building trust and credibility 365
Pattern Group F Basic e-commerce 431
Pattern Group G Advanced e-commerce 491
Pattern Group H Helping customers complete tasks 545
Pattern Group I Designing effective page layouts 631
Pattern Group J Making site search fast and relevant 661
Pattern Group K Making navigation easy 677
Pattern Group L Speeding up your site 759
Pattern Group M The mobile Web 793
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