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The Challenge Of Implementing Corporate Social Responsibility.

The Challenge Of Implementing Corporate Social Responsibility.

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  • ISBN:9781403942388
  • Editorial: Macmillan Publishers
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:256
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Writing about implementation strategies for corporate social responsibility is a risky business. Although presently a huge growth of attention on CSR, it remains unclear how embedded this is in the organisation. In current global conversations, CSR tends to be as much about semantics as substance. This book examines the fundamental idea that drivers should be found primarily within the heart of organisations and expressed through various implementation strategies. The book discusses emerging organisational perspectives on CSR, and considers the changes and consequences of implementing CSR.

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