The Challenge of Bric Multinationals

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Carneiro, Jorge, González Pérez, María Alejandra, Van Tulder, Rob, Verbeke, Alain

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ISBN:9781786353504
Editorial: Emerald Group Publishing Limited
Fecha de la edición:2016
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Nº Pág.:430
Idiomas:Ingles,Inglés

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/ Economía Internacional

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?

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