A new look at delivering effective shareholder value from Peter Kontes, a true leader in the world of strategic management In The CEO, Strategy, and Shareholder Value, Peter Kontes, a true leader in the strategic management field, outlines the key to creating and growing shareholder value. The proper focus, contends Kontes, is in using quantitative measurements as guideposts on the path to success. The book first outlines the basics of the argument Kontes is making. He then briefly covers the five most important areas for business leaders, followed by a more detailed look at each of the focus areas. Finally, Kontes provides readers with a road map to implementing his suggestions.* Presents an argument for a more holistic approach to delivering shareholder value* Defines and then elaborates a new approach to strategic management* Written by a true thought leader in the field, regularly featured in publications such as Fortune and BusinessWeek Never before have business leaders experienced the kind of tough decisions they are being forced to make as the economy undergoes incredibly rapid shifts. The common sense guide to successful leadership, The CEO, Strategy, and Shareholder Value delivers exactly the kind of solid, dynamic advice that will keep your organization moving on an upward path.
Preface
Acknowledgments
Introduction
Chapter 1 Foundations 1
The Purpose of Strategy 2
The Role of the CEO 4
Five Choices that Shape Strategy 6
A Strategic Management Framework 9
Chapter 2 The Economic of Strategic Management 11
Economic Profit 11
Economic Profit and Strategy Valuation 13
The Financial Drivers of Economic Profit and Equity Value 15
The Strategic Drivers of Economic Profit and Equity Value 17
Dealing with Mythology 23
Chapter Summary 29
Chapter 3 Choosing the Right Performance Objectives 31
Aspirations 32
Business Unit Objectives 34
Company Objectives 39
The Tyranny of Top-Down Targets 39
Chapter Summary 46
Chapter 4 Making the Right Participation Choices 49
General Considerations 50
Assessing Participation Opportunities 51
Offering Choices 63
Geographic Market Choices 67
Customer Segment Choices 72
Corporate Participation Choices 75
Chapter Summary 82
Chapter 5 Making the Right Positioning Choices 85
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