The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world's largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes. More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include: Style, voice, jargon, and why good writing matters Stocks, bonds, currencies, and covering markets Debt, earnings, M&A, and reporting on companies Government financing, opinion polls, and following the money The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive guide to reporting and editing the story of money and finance.
Introduction. Chapter 1: The Bloomberg Way 1 Guiding Principles 2 Ethical Standards 3 Chapter 2: The Five Fs 5 Chapter 3: The Four-Paragraph Lead 7 Headlines 12 Leads 13 Size and Scope 18 Reinforcing the Lead 19 Quotations 20 Details 22 Nut Paragraphs 24 To Be Sure 26 Chapter 4: Show, Don't Tell 27 Characterizations 28 Assertions 30 Anecdotes 31 Chapter 5: Writing Well Matters 33 Precision and Brevity 34 Jargon 37 Cliches 38 Word Echoes 38 Tense and Voice 39 Concise Writing 39 Chapter 6: Preparation 41 How to Prepare 41 Source Development 43 Curtain-Raisers 44 Templates 45 Chapter 7: Headlines 47 Improving Headlines 48 Headline Style 49 Grammar and Punctuation 51 Stand-Alone Headlines 52 Story Subheads 53 Avoiding Headline Errors 54 Chapter 8: Covering News 55 Breaking News 56 News Releases 57 Attribution 58 Anonymous Sources 59 Corrections 61 Sending Corrections 63 Rumor and Speculation 64 Media Summaries 65 Story Mechanics 67 Complete Coverage 69 Chapter 9: People 71 Interviewing 72 Obituaries 74 Chapter 10: Enterprise 77 Idea to Story 78 Preparing a Pitch 78 Types of Enterprise 81 Reporting 85 A Model of Reporting 86 Writing the Story 88 Chapter 11: Ethics 91 Working for Bloomberg 92 Covering Bloomberg 93 Fairness 94 Public Responsibilities 95 Endorsements and Paying Our Way 96 Plagiarism 97 Access 97 Transparency 98 Accuracy 100 Contests 100 Conduct 101 Libel 102 Red Flags 103 Avoiding a Libel Claim 104 Chapter 12: How We Work 107 Reporters 108 Interviewing 109 Accuracy 111 Editors 112 Editing Checklist 113 Bloomberg First Word 114 Going Online 115 Chapter 13: The Data Advantage 117 More News-Inspired Functions 120 Functions for Markets 122 Functions for Stocks 123 Functions for Bonds 125 Functions for Currencies 127 Functions for Commodities 127 Functions for Companies 128 Functions for Economies 130 Functions for Government 131 Chapter 14: Five Easy Pieces 133 Chapter 15: Markets 137 How to Cover Markets 138 Four Pillars of Market Reporting 143 Writing Market Leads 145 Keeping Stories Fresh 146 Technical Analysis 147 Markets Enterprise 149 Stocks 151 Themes for Stocks 151 Bonds 152 Government Bonds 153 Themes for Government Bonds 154 Corporate Bonds 155 Themes for Corporate Bonds 156 Swaps 157 Money Markets 158 Currencies 159 Covering Currency Markets 160 Themes for Currencies 161 Commodities 162 Themes for Commodities 164 Chapter 16: Companies 167 Market Perspective 168 Debt 169 Earnings 170 Mergers and Acquisitions 174 Valuation 176 Value Comparisons 178 Financing 180 Initial Public Offerings 181 Bond Sales 183 Repurchases and Dividends 184 Company Exclusives 186 Chapter 17: Economies 189 Covering Economies 190 Economy Enterprise 193 Chapter 18: Government 195 Follow the Money 198 Financing Government 199 Opinion Polls 200 Government Exclusives 202 Chapter 19: Grammar 205 Agreement of Subject and Verb 205 Commas 206 Hyphens 207 Only 207 Which and That 208 Has and Have 209 Who and Whom 211 Chapter 20: Words and Terms 213
(0 Comentarios)
