Has political propaganda ever been effective? To what extent do African-American families interpret their favourite TV show differently from their white neighbours? Are romance novels and teenage magazines reactionary fantasies or do they provide women with an important space of their own? The Audience Studies Reader brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the Reader, each extract is placed in its historical context with specially written section prefaces and suggestions for further reading. With essays from leading scholars such as Theodor Adorno, Michel de Certeau, John Fiske, Richard Hoggart, Angela McRobbie, Laura Mulvey and Janice Radway, sections address: the paradigm shift - from 'effects' to 'uses and gratifications'; moral panic and censorship; the active audience and reading as resistance; shifts in screen theory - the spectator and the audience; the fan and the audience; female audiences; nation and ethnicity. The conclusion discusses the effects of Internet 'overflow' and the increased level of interactivity. The Audience Studies Reader provides a guide to thinking about the audience, and suggests new ways of looking at the relationship between media texts and those who receive, consume and interpret them. Theodor Adorno; Ien Ang; Camille Bacon-Smith; Jacqueline Bobo; Martin Barker; Michel de Certeau; Dawn Currie; Barbara Ehrenreich; John Fiske
Introduction: 'It's our there somewhere': Locating the audience for The Audience Studies Reader
1 Paradigm shift: from effects to uses and gratifications
The People's Choice: How the Voter Makes Up His Mind in a Presidental Campaign (extract) by Paul F. Lazarsfeld and Bernard Berelson and Hazel Gaudet
Mass Persuasion: The Social Psychology of a War Bond Drive (extract) by Robert K. Merton
Analysis of the film Don't be a Sucker: A study in communication by Eunice Cooper and Helen Dinerman
Tendency Systems and the Effects of a Movie Dealing with a Social Problem by Charles Winick
2 Moral panic and censorship: the vulnerable audience
Culture reconsidered by T. W. Adorno
Seduction of the Innocent (extract) by Fredric Wertham
The Uses of Literacy (extract) by Richard Hoggart
The Newson Report by Martin Baker
3 Reading as resistance: the active audience
The Nationwide Audience (extract) by David Morley
The Practice of Everyday Life (extract) by Michel de Certeau
Understanding Popular Culture (extract) by John Fiske
We're Here, We're Queer and We're Not Going Catalogue Shopping (extract) by Gregory Woods
4 The Spectator and the Audience: shifts in screen theory
Visual pleasure and narrative cinema by Laura Mulvey
Babel and Babylon: Spectatorship in American Silent Film (extract) by Miriam Hansen
Star-gazing: Hollywood Cinema and Female Spectatorship (extract) by Jackie Stacey
Women Viewing Violence (extract) by Philip Schlesinger and Rebecca Emerson Dobash and Russell Dobash and C. Kay Weaver
5 The Fan Audience: cult tests and community
More...
Be the first to write a customer review
(0 Comentarios)
