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Strategy Bites Back.

Strategy Bites Back.

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pvp.33,25 €

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  • ISBN:9781405822039
  • Editorial: Pearson Educación
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:291
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Strategy can be awfully boring. The consultants can be straighter than their charts, the planners more predictable than their processes. Everybody is so serious.
If that gets us better strategies, fine. But it doesnt; we get worse ones'standard, generic, uninspiring, dull. Strategy doesnt only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all.
The most interesting and most successful companies we know are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results'and have some fun in the bargain.
Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy --- from the fiction of Joseph Heller to Coco Channels "little black dress". Taken together these perspectives will provide readers with new and dramatically different angles from which to attack the world of strategy.If we bring a little creativity and imagination back into the making of strategy, our strategies may take us to a different place. So here's to more incisive strategies. And besides, why not have a good time reading a strategy book for a change?

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