Strategy Bites Back

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Mintzberg, Henry

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pvp.33,23 €

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ISBN:9780273693468
Editorial: Prentice-Hall International Ed
Fecha de la edición:2005
Encuadernación:Rústica
Dimensiones: 0 cm x 0 cm
Nº Pág.:292
Idiomas:Ingles

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/ Gestión de Empresas

Enjoy unrivalled business insight into the key stories that matter to you everyday, get the Financial Times FREE for 4 weeks when you buy this book. Please follow the 'Free copies of the Financial Times with selected Business titles' link above for further details. SWOTed by strategy models? Crunched by analysis? Strategy doesnt have to be this way.
Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious.
If that gets us better strategies, fine. But it doesnt; we get worse ones'predictable, generic, uninspiring, dull. Strategy doesnt only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all.
The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results'and have some fun in the bargain.