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Strategic New Product Development For The Global Economy

Strategic New Product Development For The Global Economy

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  • ISBN:9780230001992
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 14 cm x 22 cm
  • Nº Pág.:280
  • Idiomas:Ingles,Inglés

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New product development is not just about creating successful new products. It is about creating new products that will help companies succeed in the global economy. It is also about eliminating products that no longer contribute to the success of the firm. This book presents a blend of cases, original survey research, and theory, to show the principles used by successful firms in developing new products and pruning those that hold the company back.

What Is a New Product?
Why New Products Fail
New Product Development in a Global Economy
Three Models of New Product Development
Exploration of New Opportunities and Creation of Concepts
Organizing for New Product Development
Strategic Creativity in the R&D Organization
Evaluation of New Products
The New Product Launch
New Challenges in New Product Development
When to Stop: Suspending Development of New Products and Dropping Old Products
Success Factors in New Product Development

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