Strategic Management

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Lynch, Richard

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ISBN:9781408221181
Editorial: Pearson Educación
Fecha de la edición:2008
Número de la edición: 5
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Dimensiones: 0 cm x 0 cm
Nº Pág.:865
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/ Economía de la Empresa

A revised title Strategic Management now in its 5th edition (formerly Corporate Strategy) reflects a text in tune with the ongoing changes in the teaching, learning and practice of strategy. This text is well established and highly regarded for its practical outlook on strategy, and a plethora of short examples to illustrate this. It is also defined by its twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches. A revised structure in this edition: 15 core' chapters followed by 5 more specialist chapters, is also enhanced by the provision of 12 additional cases which focus around 5 large industry sectors. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications.