Strategic Management Of E-Business.

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Chen, Shu Heng

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ISBN:9780470870730
Editorial: Wiley & Sons Ltd.
Fecha de la edición:2004
Número de la edición: 2
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Dimensiones: 0 cm x 0 cm
Nº Pág.:384
Idiomas:Ingles,Inglés

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E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

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