user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Strategic Management Of E-Business.

Strategic Management Of E-Business.

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.53,10 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780470870730
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:384
  • Idiomas:Ingles,Inglés

Materias:

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

Otros libros de Chen, Shu Heng

Otros libros de Gestión de Empresas