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Strategic Business Planning

Strategic Business Planning

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  • ISBN:9781452282152
  • Editorial: Sage Publications
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:252
  • Idiomas:Ingles,Inglés

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Covering all the essential topics found in most planning texts, guidelines and templates, this text also provides insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed. Rather than reducing the planning process to mechanistic, step-by-step 'how to' instructions, it provides practical guidelines for applying strategic management and marketing concepts to business planning by concisely laying out critical issues and offering insights into their resolution, telling readers not only what they should look at and do, but also what they should look for and why

Preface / Introduction to Part I / Chapter 1 - Business Planning and Market Strategy in a Nutshell / Chapter 2 - Market Strategy: the Business Plan's Cornerstone / Chapter 3- Devising a Business Model / Chapter 4 - Getting a Handle on Costs and Financial Prospects / Chapter 5 - Strategic Business Planning from Top to Bottom / Chapter 6 - Managing the Planning Process / Introduction to Part II / Chapter 7 - Creating Shareholder Value by Creating Customer Value / Chapter 8 - Situation Analysis Concepts and Frameworks / Chapter 9 - Reporting Situation Analyses / Chapter 10 - Coping with Uncertainties / Chapter 11 - Projecting Financial Results and Needs / Introduction to Part III / Chapter 12 - Writing and Pitching a Business Plan / Chapter 13 - Raising Capital and Choosing a Business' Legal Structure / Chapter 14 - Monitoring Performance / Appendix: A Sample Plan for Lynns Hair in Style / Index

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