Stats Means Business "Statistics and Business Analytics for Business, Hospitality and Tourism"

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Buglear, John, Castell, Adrian

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ISBN:9781138588226
Editorial: Routledge
Fecha de la edición:2019
Número de la edición: 3
Encuadernación:
Nº Pág.:294
Idiomas:Ingles

Materias:

/ Turismo

Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.

This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.

This new edition has been fully revised and updated to include:

New content on business analytics

Case studies demonstrating practical applications

An extensive selection of new self-test questions

Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students.

Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.

1: Numbers in business: the basics

2: Presenting data

3: Summarising values of a single variable

4: Summarising bivariate data

5: Assessing risk

6: Putting probability to work

7: Modelling populations

8: Statistical decision-making

9: Statistical decision-making with bivariate data

10: Introducing business analytics

11: Managing statistical research