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Statistical Modeling For Management

Statistical Modeling For Management

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  • ISBN:9780761970125
  • Editorial: Sage Publications
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:235
  • Idiomas:Ingles,Inglés

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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, "Marketing Measurement and Analysis" is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

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