"Sport, Recreation and Tourism Event Management" encourages students to apply theoretical foundations as they think through the requirements for any specific event, teaching them to develop a knowledge strategy for event management that will guide them into their future in the field. This text focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning. Full of industry case studies strengthening the featured academic theory, and devoid of the standard to do lists found in other texts in the subject area, Sport, "Recreation and Tourism Event Management" is a must for students intent on entering the event management field.This book takes a unique approach in comparison to other texts in the area, focusing specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator. The authors approach the subject from the perspective of the student, providing theoretical information while showing how this integrates with practical elements of the area, so the student can see themselves doing the job of the event manager. It discusses how the multiple components of an event (marketing, sport law, finance, etc) are interrelated to the planning model.
1 Traditional and niche sport, recreation and tourism events by Cheryl Mallen and Lorne J. Adams 1
2 The concept of knowledge in event management by Cheryl Mallen 9
3 The event planning model: The event development phase, Part I 25
4 The event planning model: The event development phase, Part II 53
5 The event planning model: The event operational planning phase by Cheryl Mallen 75
6 The event planning model: The event implementation, monitoring, and management phase by Lorne J. Adams 97
7 The event planning model: The event evaluation and renewal phase, Part I by Scott Forrester 111
8 The event planning model: The event evaluation and renewal phase, Part II by Scott Forrester 131
9 Event bidding by Cheryl Mallen 151
10 Facilitating quality in event management by Craig Hyatt 165
11 An integral approach to experiential learning: A foundation for event management and personal development by Beth Jowdy and Mark McDonald and Kirsty Spence 181
12 Conclusions by Lorne J. Adams 199
App. A Example of an operational plan for the National Collegiate Athletic Association (NCAA) Men's Basketball Championship, Round 2, San Jose, California: The hospitality component by Lauren Thompson 203
App. B Facilitation issues and suggestions for the implementation, monitoring, and management phase of the planning model by Scott McRoberts 223
References 229
Index
