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Socialnomics "How Social Media Transforms The Way We Live And Do Business"

How Social Media Transforms The Way We Live And Do Business

Socialnomics "How Social Media Transforms The Way We Live And Do Business". How Social Media Transforms The Way We Live And Do Business

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  • ISBN:9780470638842
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:296
  • Idiomas:Ingles

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A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. * Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain * Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites * A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it * Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Foreword
Acknowledgments
About this Book
Introduction: It's a People-Driven Economy, Stupid!
Chapter One Word of Mouth Goes World of Mouth 1
Chapter Two Social Media = Preventative Behavior 38
Chapter Three Social Media = Braggadocian Behavior 48
Chapter Four Obama's Success Driven by Social Media 64
Chapter Five I Care More about What My Neighbor Thinks than What Google Thinks 91
Chapter Six Death of Social Schizophrenia 120
Chapter Seven Winners and Losers in a 140-Character World 136
Chapter Eight Next Steps for Companies and The "Glass House Generation" 189
Chapter Nine Social Media Rolodex and Resources 239
Chapter Ten Other Insights and FAQs 246
Socialnomics Summary 279
Notes 283
About the Author 292

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