Running In Effective Investor Relations Departament "A Comprehensive Guide"

A Comprehensive Guide

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Bragg, Steven M.

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ISBN:9780470630303
Editorial: Wiley & Sons Ltd.
Fecha de la edición:2010
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Nº Pág.:272
Idiomas:Ingles

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The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all. * Addresses every possible area of the investor relations profession * Includes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics * Other titles by Bragg: The Vest Pocket Controller, Accounting Best Practices, Sixth Edition, and Just-in-Time Accounting, Third Edition Practical and thorough, this book offers the world-class guidance you need to effectively manage your investor relations department.

Preface
About the Author
Chapter 1 Managing Investor Relations 1
Why Have an Investor Relations Department? 1
Investor Relations Objectives and Goals 2
Investor Relations Tools 3
Investor Relations Budget 6
Float Management 8
Managing Bad News 10
Responding to Rumors 14
Summary 15
Chapter 2 Investor Relations Officer Position 16
Key Aspects of the IRO Position 16
IRO Job Description 19
Investor Relations Team 21
IRO as Management Representative 22
Summary 23
Chapter 3 Creating the Company Story 24
Creating the Story 24
Packaging the Story 26
Strategic Credibility 29
Clarifying and Mitigating Risk 30
Company Reputation 32
Matching the Company to the Story 34
Duration of the Story 34
Coordination with Public Relations 35
Summary 35
Chapter 4 Event Management 37
Conference Call 37
Road Show 41
Non-Deal Road Show