user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Return On Customer: Creating And Maximizing Value From Your Scarcest Resource

Return On Customer: Creating And Maximizing Value From Your Scarcest Resource

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.27,30 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9781904879343
  • Editorial: Cyan Publishers
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:304
  • Idiomas:

Materias:

Virtually everyone agrees that a companys most important and scarcest asset is its customers. Yet the value of this vital assest is routinely ignored. This is the first book to focus on assessing and tracking customer equity - ie, the lifetime value of current and future customers - and taking specific actions to increase that equity.

Bestselling business authors Don Peppers and Martha Rogers PhD reveal the critical importance of measuring customers long-term profitability, productivity and loyalty. They then identify the specific products, add-ons and services that managers and executives can use to increase the size and value of their customer base. Based on a blend of theory and practice, Return on Customer offers a genuine new way to make customer retention and value part of a companys core competitive advantage.

Otros libros de Peppers, Don

Otros libros de Gestión de Empresas