Rethinking Innovation and Design for Emerging Markets "Inside the Renault Kwid Project"

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Jullien, Bernard, Lung, Yannick, Midler, Christophe

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ISBN:9781138037205
Editorial: Crc Press Inc.
Fecha de la edición:2017
Encuadernación:
Nº Pág.:178
Idiomas:Ingles

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/ Gestión de Empresas

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

Part 1 The Incredible Kwid.

Strategic Exploration and Product Creativity.

Negotiating Disruptive Capacity in the Renault-Nissan Alliance.

Implementing Design to Cost: Searching for the Rupee

Commercial Launch.

Roll-Out of the Kwid Line.

Part 2: The Lessons of Disruption.

The Nature of Innovation and Project Development.

Organizational Learning and Project Development.

Innovation and Globalization.

Innovation in Alliances.