This is the highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions. New to the fourth edition: expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up; packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience; additional learning features including critical reflection boxes, case studies and chapter summaries; and a companion website with a full Instructors' Manual and PowerPoint slides. Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.
PART ONE: ISSUES AND PROCESSES IN MANAGEMENT RESEARCH Introduction Starting Management Research The Role of Theory in Research Methods PART TWO: KEY METHODS IN MANAGEMENT RESEARCH Experimental Research Design Action Research Survey Research Design Qualitative Methodology The Case of Ethnography PART THREE: PHILOSOPHICAL ISSUES AND DEVELOPMENTS IN MANAGEMENT RESEARCH Philosophical Disputes and Management Research Conclusions Evaluating Management Research