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Reaching The Interactive Customer.

Reaching The Interactive Customer.

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  • ISBN:9780521816700
  • Editorial: Cambridge University Press
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:270
  • Idiomas:Ingles,Inglés

Materias:

Reaching the Interactive Customer
Devices and Services for a Digital World

Mai-lan Tomsen, Ron Faith
£18.95

Publication is planned for May 2003 | Paperback | 176 pages | ISBN: 052181670X

Not yet published - available from May 2003 | Stock level updated: 21 Jan 16:38GMT

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk, 'find and 'see whats happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world, linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.

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