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Product And Services Management

Product And Services Management

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  • ISBN:9781412908658
  • Editorial: Sage Publications
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:280
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"Product and Services Management" provides a holistic approach to the study of product and services management. It looks at the key milestones within a product's or service life cycle, and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, "Product and Services Management" includes revealing cases studies that will help students make important connections between theory and practice.

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