user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Pre-Suasion "A Revolutionary Way to Influence and Persuade"

Pre-Suasion "A Revolutionary Way to Influence and Persuade"

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.27,95 €

Disponible entre 11 y 20 dias

  • ISBN:9781847941411
  • Editorial: Arrow Books
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:434
  • Idiomas:Ingles

Materias:

When it comes to persuasion, success can begin before you say a word. In his global best-seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. It's a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.

Otros libros de Cialdini, Robert B.

Otros libros de Gestión de Empresas