Perspectives On Public Relations Research.

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Moss, Diana, Vercic, D., Warnaby, G.

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ISBN:9780415316187
Editorial: Routledge
Fecha de la edición:2003
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Nº Pág.:352
Idiomas:Ingles,Inglés

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This book examines public relations from a variety of different perspectives, from a management perspective, from a rhetoric theory perspective, from a practitioner perspective from a social psychology perspective and from a historical perspective. The book contextualises public relations within an international framework and compares different cultures and countries. Helping to promote a greater understanding of concepts such as what role public relations can or should play, this book describes the phenomena associated with public relations. It provides the reader with a thorough review of the practice of public relations throughout the world and attempts to pull together a useful body of knowledge that will be invaluable to all of those studying or practising in this field.