It is no longer the case that it's only society which benefits from CSR actions. A corporation actually helps itself when operating sustainably and does well because of its triple bottom line actions. The editors of People, Planet and Profit believe that whilst Corporate Social Responsibility is by now a familiar concept to academics or practitioners, insufficient attention has been paid to the end product of CSR in practice, which they define in terms of social and economic developmental effect. The contributions in this edited volume explain the developmental aspect of CSR from a conceptual perspective and provide empirical evidence of the impact of CSR delivery on stakeholders in different corners of the World. The emphasis is on what corporations take from and give back to their stakeholders whilst trying to behave in a corporately responsible fashion.Stakeholders, including employees, customers, host communities, governments and NGOs have diverse interests and expectations of CSR. This gives rise to questions about whether the activities corporations support are the ones today's stakeholders need; whether the CSR programmes being delivered are adequate; and about the relationship between the corporations' view of what constitutes CSR and that of the supposed beneficiaries. This book offers thoughtful answers to these questions and assesses the outcomes of corporate activities both in developed and developing countries and regions, in terms of economic progress and social and political advancement.
Contents: Preface; Foreword; Introduction; Part I Multinationals and Corporate Social responsibility: Multinational firms and CSR in the Nigerian oil and gas sector, Taiwo Olufemi Asaolu and Tajudeen John Ayoola; Corporate social responsibility and multinational companies enterprise culture in developing countries, Olatunde Julius Otusanya; Corporate social responsibility of foreign multinational enterprises in China, Maria Lai-Ling Lam; The economic and social impact of multinational corporations in Romania, Matthias S. Fifka and Ioana Teodocreanu; A comparative study of CSR practices of MNCs in their operations in the developed and developing economies, Abubakar S. Kasum, Asli Yuksel Mermod and Samuel O. Idowu; Corporate social responsibility of MNCs and indigenous corporations in Romania, Rodica Milena Zaharia. Part II CSR and Socio-Economic Progress: The diamond-shaped socio-economic development of Botswana, Zororo Muranda; Towards a political economy perspective on CSR in a developing country: a case study of Tanzania, Sarah Lauwo and Olatunde Julius Otusanya; CSR and energy investments in Turkey, Sibel Yilmaz Turkmen Gulcan Cagil. Part III CSR in the General Environment: CSR in SMEs: a process for extending SD to a wider spectrum of society, Mia M. Rahmin; The effectiveness of CSR initiatives and their impact upon stakeholders, Maria Aluchna; Livelihood assets as a CSR initiative of microfinancing in Nigeria, Adewale Adideen Adeyemi; Environmental management accounting: an overview, Siriyama Kanthi Herath and Lakshita Maheshi Herath; CSR: global perspective, competitiveness, social entrepreneurship and innovation, Manoj Joshi, S.P. Tiwari and Vindhyalaya Joshi; Conclusion; Index.
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