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Patterns Of Entrepreneurship

Patterns Of Entrepreneurship

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  • ISBN:9780471737506
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:432
  • Idiomas:Inglés,Ingles

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Launch this year's most important new venture--your entrepreneurial career!

Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.

In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.

Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation.

Preface.
List of Cases.

PART ONE: STARTING THE VENTURE.
Chapter 1. The Entrepreneurial Process.
Chapter 2. The Art of Innovation'Developing Ideas and Business Opportunities.
Chapter 3. Analyzing the Market, Customers, and Competition.
Chapter 4. Setting up the Company Objectives.

PART TWO: SOURCES OF FINANCING.
Chapter 5. Financing the Closely Held Company.
Chapter 6. Equity Financing for High Growth.

PART THREE: IMPLEMENTATION.
Chapter 7. Discovering Value in Intellectual Property: The Competitive Edge.
Chapter 8. Business Models and the Power of Information.
Chapter 9. Managing the Money.

PART IV: PATTERNS OF ENTREPRENEURSHIP: BUILDING AND EXITING.
Chapter 10. Scaling and Harvesting the Venture.
Chapter 11. Putting it all Together'Writing the Winning Business Plan.
Chapter 12. Communicating the Opportunity and Making a Presentation.

Notes.
Glossary of Terms.
Index.
Chapter Notes.

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